Who Are We?

Welcome to Fumerra, your premier destination for excellence in beauty and social commitment. Founded by Ismail Jaouahir, Fumerra is the result of personal reflection transformed into a mission: allowing everyone to indulge in their favorite products while contributing to causes that matter to us. We are more than just an online store; we are the bridge between luxury and conscience, between personal pleasure and collective impact.

Our Philosophy

Fumerra's philosophy is based on balance: we firmly believe that luxury and responsibility can coexist. Our catalog of over 17,000 products is a celebration of this duality, offering refined perfumes, cutting-edge cosmetics, facial and body care products, beauty accessories, and exclusive gift sets from over 200 renowned brands. From Prada to Moncler, from Yves Saint Laurent to Dolce & Gabbana, to Burberry, we have brought together industry giants under one roof to offer you an unparalleled selection.

Environmental and Social Commitment

Every purchase at Fumerra is a step towards a greener and fairer future. In partnership with Eden Reforestation, we plant a tree for every product sold, contributing to reforestation and poverty alleviation in Madagascar. Additionally, our collaboration with the NGO Techo allows us to donate a portion of our profits to support social initiatives in over 18 countries. At Fumerra, your purchase has an impact that goes beyond the object itself.

Shipping: Speed and Coverage

We understand the importance of fast and reliable delivery. That's why we have established strategic partnerships with leading carriers such as Chronopost, GLS, UPS, DHL, and TNT. These collaborations allow us to guarantee delivery throughout Europe in less than 7 days, ensuring immediate satisfaction of your beauty desires.

Fumerra Private Collection: Exclusivity in Service of Elegance

The Fumerra Private Collection is our tribute to beauty connoisseurs. As a member, you access a world of privileges where exclusivity is the norm:

• Exclusive Selection: Discover carefully selected products for their uniqueness and excellence, available only to members of our Private Collection.
• Tailored Offers: Benefit from discounts and special offers designed to enrich your shopping experience and reward your loyalty.
• Personalized Experience: Your Fumerra account opens the door to a personalized shopping experience. Stay ahead with alerts on product launches and exclusive events for our members.

Support and Accompaniment

Fumerra is not just a company; it is a vision driven by actors committed to innovation and social entrepreneurship. We are proud to be supported by PÉPITE PEIPS, a program that recognizes and supports the potential of student entrepreneurs, and to be accompanied by EGEE, a network of experienced volunteer advisors who share their expertise with young companies.

Our Planting Process

Every purchase at Fumerra triggers a well-structured process: through our intermediary Good API, we connect our online store to our partner Eden Reforestation Projects using a digital key. This integration ensures that for every product sold, a tree is planted. We then receive a detailed planting report, which we share with our customers to show them the direct impact of their purchase.

Partnership with Techo

Our social commitment translates into concrete actions. For products in ranges 1, 2, and 3, we donate 3% of profits to the NGO Techo, while for ranges 4, 5, and 6, this percentage increases to 5%. These contributions are made monthly, on the 15th of the following month, ensuring continuous support for social initiatives in over 18 countries where Techo is active.

Invitation to Action

We invite you to explore the Fumerra universe, where each selected product is a celebration of beauty and a commitment to our planet and its inhabitants. Join us on this adventure where every purchase gesture becomes an act of kindness and responsibility. Together, we can make a significant difference, one product at a time.